Chatime

Chatime @ West Boardway, Vancouver

Chatime is a Taiwanese global franchise teahouse chain. Established in 2005, Chatime is one of the largest international bubble tea brands, with over 1,000 locations worldwide. The company is known for its wide variety of tea-based beverages, including bubble tea, fruit tea, and milk tea.

History

Chatime was founded in 2005 by Henry Wang Yao-Hui in Hsinchu, Taiwan. The brand quickly expanded its presence both domestically and internationally, opening its first overseas store in California, United States in 2010. By 2012, Chatime had established a significant presence in countries such as Australia, Canada, and the United Kingdom.

Products

Chatime offers a diverse menu of tea-based beverages, which can be customized with various toppings such as tapioca pearls, pudding, and grass jelly. The main categories of drinks include:

• Bubble Tea: A tea-based drink mixed with milk or fruit flavors and chewy tapioca pearls.
• Fruit Tea: A refreshing tea mixed with various fruit flavors.
• Milk Tea: A creamy tea-based drink made with milk or non-dairy creamer.
• Smoothies: Blended drinks made with fruit and ice.

Global Presence

Chatime has a strong global presence with over 1,000 stores in more than 30 countries. Some of the key markets include:

• Australia: Chatime has over 100 stores across the country.
• Canada: The brand has a significant presence in major cities such as Toronto and Vancouver.
• United Kingdom: Chatime operates several stores in cities like London and Manchester.
• United States: The brand continues to expand its footprint in various states.

Business Model

Chatime operates on a franchise model, allowing local entrepreneurs to open and manage their own Chatime stores. The company provides comprehensive training and support to ensure consistency in product quality and customer service across all locations.

Sustainability Initiatives

Chatime has implemented several sustainability initiatives to reduce its environmental impact. These include:

• Using biodegradable straws and cups.
• Implementing recycling programs in stores.
• Sourcing ingredients from sustainable suppliers.

See Also

• Bubble tea
• Tapioca pearls
• Milk tea
• Tea culture