Ghari Detergent

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Ghari Detergent 1 kg Pack

Ghari Detergent is a popular detergent brand in India. It is manufactured by RSPL Group, a company based in Kanpur, Uttar Pradesh. Ghari Detergent has become one of the leading detergent brands in India due to its affordability and effective cleaning properties.

History

Ghari Detergent was launched in 1987 by RSPL Group. The brand was created to cater to the needs of the middle and lower-income segments of the Indian market. Over the years, Ghari Detergent has grown significantly, capturing a substantial market share and competing with established brands like Surf Excel and Ariel.

Product Range

Ghari Detergent offers a variety of products to meet different consumer needs. The product range includes:

• Ghari Detergent Powder
• Ghari Detergent Cake

Marketing Strategy

Ghari Detergent's success can be attributed to its effective marketing strategy, which focuses on affordability and quality. The brand has used various advertising mediums, including television, radio, and print media, to reach a wide audience. Additionally, Ghari Detergent has employed a strong distribution network to ensure its products are available in both urban and rural areas.

Market Position

As of recent years, Ghari Detergent holds a significant share of the Indian detergent market. It has been able to maintain its position by continuously improving its product quality and keeping prices competitive. The brand's popularity is particularly strong in northern and central India.

Competitors

Ghari Detergent faces competition from several other detergent brands in India, including:

• Surf Excel
• Ariel
• Tide
• Nirma

Related Pages

• RSPL Group
• Detergent
• Surf Excel
• Ariel (detergent)
• Tide (brand)
• Nirma