German Doner Kebab

German Doner Kebab

German Doner Kebab logo

German Doner Kebab (GDK) is a fast-casual restaurant chain that specializes in serving doner kebab, a popular street food originating from Turkey. The brand is known for its unique approach to the traditional doner kebab, offering a healthier and more refined version of the dish. GDK was founded in Berlin, Germany, in 1989 and has since expanded internationally, with numerous outlets across the United Kingdom, Middle East, and other regions.

History

The concept of German Doner Kebab was developed in Berlin, where the doner kebab was first popularized in the 1970s. The founders of GDK aimed to elevate the traditional street food by using high-quality ingredients and a standardized preparation process. This approach allowed them to create a consistent product that could be replicated across multiple locations.

In 2013, the brand was acquired by the Hero Brands group, which facilitated its expansion into the UK and other international markets. The first UK outlet opened in Glasgow in 2016, and the brand has since grown rapidly, becoming a popular choice for those seeking a quick and tasty meal.

Menu

The menu at German Doner Kebab focuses on the classic doner kebab, which is made using a combination of beef and chicken, marinated with a blend of spices. The meat is cooked on a vertical rotisserie and served in a variety of formats, including wraps, sandwiches, and boxes. GDK also offers vegetarian options, such as falafel and halloumi, catering to a wider audience.

Sides include fries, onion rings, and salads, while the dessert menu features items like baklava. The brand emphasizes the use of fresh ingredients and a "secret sauce" that enhances the flavor of their kebabs.

Expansion and Locations

GDK restaurant in Leeds, UK

Since its inception, German Doner Kebab has expanded significantly, with over 100 locations worldwide. The brand's growth strategy focuses on franchising, allowing local entrepreneurs to operate GDK outlets under the guidance and support of the parent company.

In addition to the UK, GDK has a strong presence in the Middle East, with outlets in countries such as the United Arab Emirates, Saudi Arabia, and Bahrain. The brand continues to explore new markets, aiming to bring its unique take on the doner kebab to a global audience.

Brand Philosophy

German Doner Kebab prides itself on offering a healthier alternative to traditional fast food. The brand's commitment to quality is evident in its use of lean meats, fresh vegetables, and proprietary sauces. GDK's modern and stylish restaurant design also sets it apart from typical fast-food outlets, providing a welcoming environment for customers.

The brand's slogan, "Kebabs. Done Right," reflects its dedication to delivering a superior product and dining experience. GDK's focus on innovation and customer satisfaction has been key to its success and continued growth.

Related Pages

• Doner kebab
• Fast food
• Turkish cuisine
• Franchising