Superfruit

Superfruit, though recognized widely as a term denoting fruits with exceptional nutritional and antioxidant values, lacks a standard, universally accepted definition. Coined primarily as a marketing term, its usage often leans more on business strategy rather than solid scientific grounding.

Origin and Background[edit | edit source]

The term "superfruit" emerged in the food and beverage industry around 2005. Its introduction signaled a keen interest among industries in novel product development, with many heralding superfruits as "the future of health", "fruits of the future", and even "heroes in the natural food.

See also[edit | edit source]

Superfood

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