Sweetest Day
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| Observed by | United States |
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| Type | Secular |
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Sweetest Day is a holiday celebrated in the United States, primarily in the Midwest and parts of the Northeast. It is observed on the third Saturday in October. The holiday is not as widely recognized as Valentine's Day, but it shares a similar theme of expressing love and appreciation.
History[edit | edit source]
Sweetest Day originated in Cleveland, Ohio in 1921. The holiday was conceived by a group of confectioners who wanted to promote the giving of candy and sweets. The first Sweetest Day was organized by Herbert Birch Kingston, a philanthropist and candy company employee, who distributed candy and small gifts to orphans, the elderly, and the underprivileged.
The idea was to bring happiness to those who were often forgotten. Over time, Sweetest Day evolved into a more general celebration of love and appreciation, similar to Valentine's Day, but with a focus on acts of kindness and charity.
Traditions[edit | edit source]
Sweetest Day is celebrated by giving small gifts, such as candy, flowers, and greeting cards, to loved ones, friends, and those in need. It is a day to show appreciation and affection, often through acts of kindness and generosity.
While it is not a public holiday, many people use Sweetest Day as an opportunity to express gratitude and love to those around them. It is particularly popular in the Great Lakes region, including states like Ohio, Michigan, and Illinois.
Criticism[edit | edit source]
Sweetest Day has faced criticism for being a "Hallmark holiday"—a holiday perceived to have been created for commercial purposes. Critics argue that it was invented by the candy industry to increase sales. Despite this, many people appreciate the sentiment behind the holiday and use it as an opportunity to spread kindness and joy.
Also see[edit | edit source]
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