Value menu
A value menu (not to be confused with a value meal) is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. The portion size, and/or number of items included with the food, are typically related to the price.
United States[edit | edit source]
Arby's[edit | edit source]
Arby's announced the launch of their value menu on April 9, 2010.[1] Items on the value menu vary based on location, but typically include small or value size roast beef sandwiches, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnovers.[2]
Burger King[edit | edit source]
Burger King added a value menu in 1998 with items priced at 99¢ (USD).[3] In 2002[4] and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39.[5] Many of these items have since been discontinued, modified or relegated to a regional menu option.[6]
McDonald's[edit | edit source]
After numerous attempts beginning in 1991,[7] experimenting with a variety of menus and pricing strategies,[8] McDonald's launched its first national value menu, the Dollar Menu, in late 2002.[9]
Taco Bell[edit | edit source]
In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills.[10] In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink.[11]
Wendy's[edit | edit source]
Wendy's is generally credited with being the first fast food chain to offer a value menu in October 1989, with every item priced at $0.99.[12][13][14]
References[edit | edit source]
- ↑
- ↑ arbys.com. "New Arbys's Value Menu". arbys.com. Retrieved 2011-04-13.
- ↑
- ↑ "Burger King promotes new menu". South Florida Business Journal. August 12, 2002. Retrieved 2007-10-09.
- ↑
- ↑ BKC publication (July 2007). "US Regional Menu Nutritional Brochure" (PDF). Burger King Holdings. Retrieved 2007-10-24.
- ↑ Richard Martin (January 7, 1991). "McDonald's kicks off value menu blitz". Nation's Restaurant News. Retrieved 2010-04-04.
- ↑
- ↑ "McDonald's Spices Up Dollar Menu Price Attack". Knight Ridder/Tribune Business News. November 27, 2002. Retrieved 2010-04-04.
- ↑ "Our Company: History". tacobell.com. Retrieved 2007-02-05.
- ↑ "Taco Bell - $2 Meal Deals". tacobell.com. Retrieved 2011-12-05.
- ↑ wendys.com (February 5, 2007). "About Us: The Wendy's Story". wendys.com. Retrieved 2007-02-05.
- ↑ Stuart Elliot (February 6, 2006). "Wendy's Returns 99¢ to Its Place on the Price Pedestal". nytimes.com. Retrieved 2007-02-05.
- ↑
External links[edit | edit source]
- Fast Food Steps Up Value Menus. Bruce Horovitz, January 11, 2006. USA Today, Money.
- Portal:Food | Glossary of healthy eating | UK Foods | US Foods | Dietary Supplements | Nutrition values of foods
- Encyclopedia of nutrition | Calorie Finder | Nutrition Database | Glycemic Index of Foods | Protein rich foods list
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