5 A Day

5 A Day represents a collective of national initiatives, predominantly advocated in countries such as the USA, United Kingdom, and Germany. These campaigns emphasize the ingestion of at least five servings of fruit and vegetables daily. This recommendation echoes the guideline posited by the World Health Organization, which advises "a minimum intake of 400g of fruit and vegetables every day, excluding starchy tubers such as potatoes."

Poster campaign by the National Institutes of Health

Australia

Australia's iteration of this campaign, branded as Go for 2 & 5, urges adults to incorporate at least two servings of fruit and five servings of vegetables into their daily diets.

Canada

In Canada, the joint efforts of the Canadian Produce Marketing Association (CPMA), the Heart and Stroke Foundations Health Check Program, and the Canadian Cancer Society birthed the Fruits and Veggies- Mix it up! initiative. The central aim of this campaign is to steer Canadian families towards healthier dietary habits. It champions straightforward strategies for integrating nutritious choices into daily life.

The CPMA, a non-profit conglomerate, encompasses over 700 national and international entities. These members contribute to 90% of Canada's fresh produce sales. Funding sources include memberships, assorted services, activities, and sponsorship ventures.

The Heart and Stroke Foundation's panel of accredited dietitians shape the creation of health-centric information and tools. Their Health Check emblem, discernibly placed on products aligning with Canada’s Food Guide, streamlines healthy shopping decisions for consumers.

France

France's national strategy, the Programme national nutrition santé (PNNS), also endorses the consumption of at least five servings of fruits and/or vegetables daily.

Germany

Germany participates with its own campaign named 5 am Tag.

New Zealand

In New Zealand, the movement is termed 5 + A Day. Initiated in 1994 by the non-profit United Fresh New Zealand, it acquired the status of a Charitable Trust by 2007.

Norway

Fem om dagen, the advisory from the Norwegian Directorate for Health, proposes the intake of five servings of fruit, berry, or vegetables daily.

United Kingdom

The National Health Service demarcates a "portion" as spanning various measurements depending on the produce type. The campaign, inaugurated by the UK Department of Health during 2002-2003, faced scrutiny due to escalating costs of fresh produce. A decade post its introduction, surveys indicated limited adherence to the recommended intake.

Controversially, certain food industry segments managed to assert their products as aligning with the '5 a day' guideline, despite containing augmented levels of salt, sugar, or fats. This discrepancy garnered criticism from media outlets like Channel 4.

A 2014 research study undertaken by University College London postulated that the '5 a day' guideline might be insufficient. They advocated for an increased intake of 10 fruit and vegetable portions daily for optimal health.

United States

The USA's rendition of the campaign has evolved to be known as Fruits & Veggies – More Matters.

See Also

MyPyramid Healthy eating pyramid Fruits & Veggies - More Matters

5 A Day Resources
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