Breakaway (biscuit)
Chocolate-covered biscuit bar
Breakaway
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Breakaway is a brand of chocolate-covered biscuit bar manufactured by Nestlé. It was originally created by Rowntree Mackintosh Confectionery in 1970 and later acquired by Nestlé in 1988.
History[edit | edit source]
The Breakaway biscuit was first introduced in the United Kingdom in 1970 by Rowntree Mackintosh Confectionery. The product quickly became popular due to its unique combination of a biscuit base covered in milk chocolate. In 1988, Nestlé acquired Rowntree Mackintosh, and the Breakaway brand became part of Nestlé's extensive portfolio of confectionery products.
Product Description[edit | edit source]
Breakaway consists of a crisp biscuit base covered in a layer of milk chocolate. The biscuit is known for its distinctive crunch and the smooth, creamy texture of the chocolate coating. Breakaway is typically sold in multi-packs, making it a popular choice for snacks and lunchbox treats.
Varieties[edit | edit source]
Over the years, several varieties of Breakaway have been introduced, including:
- Breakaway Milk Chocolate
- Breakaway Dark Chocolate
- Breakaway Orange
- Breakaway Mint
Marketing[edit | edit source]
Breakaway has been marketed primarily in the United Kingdom, with various advertising campaigns highlighting its delicious taste and convenient packaging. The brand has maintained a loyal customer base and continues to be a popular choice among biscuit lovers.
Related Products[edit | edit source]
Breakaway is part of Nestlé's range of chocolate-covered biscuits, which includes other popular brands such as Kit Kat, Blue Riband, and Yorkie.
See Also[edit | edit source]
References[edit | edit source]
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