Breakaway (biscuit)

Breakaway brand logo

Breakaway

Type	Biscuit

Breakaway is a brand of chocolate-covered biscuit bar manufactured by Nestlé. It was originally created by Rowntree Mackintosh Confectionery in 1970 and later acquired by Nestlé in 1988.

History

The Breakaway biscuit was first introduced in the United Kingdom in 1970 by Rowntree Mackintosh Confectionery. The product quickly became popular due to its unique combination of a biscuit base covered in milk chocolate. In 1988, Nestlé acquired Rowntree Mackintosh, and the Breakaway brand became part of Nestlé's extensive portfolio of confectionery products.

Product Description

Breakaway consists of a crisp biscuit base covered in a layer of milk chocolate. The biscuit is known for its distinctive crunch and the smooth, creamy texture of the chocolate coating. Breakaway is typically sold in multi-packs, making it a popular choice for snacks and lunchbox treats.

Varieties

Over the years, several varieties of Breakaway have been introduced, including:

• Breakaway Milk Chocolate
• Breakaway Dark Chocolate
• Breakaway Orange
• Breakaway Mint

Marketing

Breakaway has been marketed primarily in the United Kingdom, with various advertising campaigns highlighting its delicious taste and convenient packaging. The brand has maintained a loyal customer base and continues to be a popular choice among biscuit lovers.

Related Products

Breakaway is part of Nestlé's range of chocolate-covered biscuits, which includes other popular brands such as Kit Kat, Blue Riband, and Yorkie.

See Also

• Nestlé
• Rowntree Mackintosh Confectionery
• Kit Kat
• Blue Riband
• Yorkie (chocolate bar)