Verismo by Starbucks

Verismo by Starbucks is a line of single-serve coffee makers and coffee pods. The Verismo system allows consumers to make Starbucks-quality espresso, brewed coffee, and lattes in their own homes.

History

The Verismo system was launched by Starbucks in 2012. The company's goal was to capture a share of the growing market for single-serve coffee makers, which was dominated at the time by Keurig and Nespresso. Starbucks had previously offered its coffee in pods for these systems, but with Verismo, it sought to control the entire process from coffee bean to cup.

Products

The Verismo system consists of two main components: the coffee maker and the coffee pods.

Coffee Maker

The Verismo coffee maker is a single-serve machine that uses high-pressure extraction to make espresso and brewed coffee. It has a built-in milk frother for making lattes and other milk-based drinks. The machine is designed to be easy to use and clean, with a removable water tank and drip tray.

Coffee Pods

Verismo coffee pods are available in a variety of Starbucks coffee blends and single-origin coffees, as well as espresso and milk pods for making lattes. The pods are designed to be used exclusively with the Verismo system.

Reception

The Verismo system has received mixed reviews from consumers and experts. Some praise its convenience and the quality of the coffee it produces, while others criticize its high cost and the fact that it uses proprietary pods.

See Also

• Single-serve coffee container
• Espresso machine
• Coffee preparation