Allen's

== Allen's ==

Allen's is a brand of confectionery in Australia and New Zealand that is owned by the Nestlé corporation. The brand is known for its wide range of lollies and sweets, which have become a staple in the confectionery market in these regions.

History

Allen's was founded by Alfred Weaver Allen in Melbourne, Victoria, in 1891. The company initially started as a small confectionery business but quickly grew due to the popularity of its products. In the early 20th century, Allen's expanded its product line and distribution network, becoming one of the leading confectionery brands in Australia.

Products

Allen's offers a variety of confectionery products, including:

• Jelly beans
• Gummy bears
• Licorice
• Chocolate
• Chewy candies

Some of the most popular products under the Allen's brand include Red Frogs, Snakes Alive, and Minties.

Market Presence

Allen's has a significant presence in the Australian and New Zealand markets. The brand is known for its innovative marketing campaigns and strong customer loyalty. Allen's products are widely available in supermarkets, convenience stores, and online retailers.

Ownership

In 1985, Allen's was acquired by the multinational food and beverage company Nestlé. Since the acquisition, Allen's has continued to operate under the Nestlé umbrella, benefiting from the parent company's extensive resources and distribution channels.

Cultural Impact

Allen's has become an iconic brand in Australia, with many of its products being associated with childhood memories and celebrations. The brand's lollies are often used in school fundraisers, birthday parties, and other social events.

See Also

• Nestlé
• Confectionery
• Australian cuisine
• New Zealand cuisine