Dolmio
Product type | Pasta sauce |
---|---|
Owner | Mars, Incorporated |
Country | Australia |
Introduced | 1986 |
Markets | Worldwide |
Dolmio is a brand of pasta sauce that is owned by Mars, Incorporated. It was first introduced in Australia in 1986 and has since become a popular choice for consumers around the world. The brand offers a variety of pasta sauces, including traditional tomato-based sauces, creamy sauces, and specialty sauces.
History[edit | edit source]
Dolmio was launched in Australia in 1986 by Mars, Incorporated. The brand quickly gained popularity due to its high-quality ingredients and authentic Italian flavors. Over the years, Dolmio has expanded its product line to include a wide range of pasta sauces, catering to different tastes and dietary preferences.
Products[edit | edit source]
Dolmio offers a variety of pasta sauces, including:
- Traditional tomato-based sauces
- Creamy sauces
- Specialty sauces
The brand is known for using high-quality ingredients and avoiding artificial additives, making it a preferred choice for health-conscious consumers.
Marketing[edit | edit source]
Dolmio has employed various marketing strategies to promote its products, including television commercials, online advertising, and social media campaigns. The brand is also known for its iconic "Dolmio Grin" characters, which have been featured in many of its advertisements.
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Contributors: Prab R. Tumpati, MD