Localish
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Localish is a digital media brand owned by the American Broadcasting Company (ABC), a subsidiary of The Walt Disney Company. It focuses on producing and distributing short-form video content that highlights local stories, culture, and events across the United States. The content is designed to celebrate the unique aspects of various communities and is often shared through social media platforms, the Localish website, and ABC's local television stations.
History[edit | edit source]
Localish was launched in 2018 as part of ABC's initiative to create more localized content that resonates with viewers on a community level. The brand aims to provide a positive and uplifting perspective on local news, contrasting with the often negative tone of traditional news media.
Content and Programming[edit | edit source]
Localish produces a variety of short-form video series that cover topics such as food, travel, lifestyle, and human interest stories. Some of the popular series include:
- More in Common - A series that explores stories of people from different backgrounds finding common ground.
- Secretly Awesome - A show that uncovers hidden gems and lesser-known attractions in various cities.
- All Good - A series that focuses on positive news and inspiring stories.
Distribution[edit | edit source]
Localish content is distributed through multiple channels, including:
- ABC Owned Television Stations - Localish segments are often featured on the websites and social media pages of ABC's local stations.
- Social Media - Localish has a strong presence on platforms like Facebook, Instagram, and YouTube, where they share their video content.
- Localish.com - The official website where viewers can watch all Localish videos and learn more about the brand.
Impact[edit | edit source]
Localish has been praised for its focus on positive and community-oriented stories. It has garnered a significant following on social media and has been successful in engaging viewers who are looking for uplifting and inspiring content.
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Categories[edit | edit source]
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Contributors: Prab R. Tumpati, MD
