Stealth Starbucks

Stealth Starbucks are a unique concept of Starbucks stores that are designed to blend into their local surroundings and communities. These stores are often unbranded or minimally branded to emphasize their local character, hence the term "stealth".

History

The concept of Stealth Starbucks was first introduced in 2009, when Starbucks opened its first unbranded store in Seattle, Washington. The store was named "15th Avenue Coffee and Tea", and it was designed to mimic the independent coffee shops that are popular in the city. The idea was to create a unique, local experience that would differentiate these stores from regular Starbucks locations.

Concept

Stealth Starbucks are designed to blend into their local communities. They often feature unique interior designs and layouts that reflect the local culture and architecture. The menu at these stores may also vary, with some locations offering locally sourced food and drink options.

The branding at Stealth Starbucks is often minimal. The Starbucks logo may be absent or significantly reduced in size, and the store name may not include the word "Starbucks". This is intended to create a more independent, local feel.

Reception

The reception to Stealth Starbucks has been mixed. Some customers appreciate the unique, local feel of these stores, while others have criticized Starbucks for attempting to mimic independent coffee shops. Despite the controversy, Starbucks has continued to open Stealth Starbucks locations in various cities around the world.

See also

• Starbucks
• Coffee culture
• Third wave of coffee