McArabia

McArabia is a pita bread sandwich available at McDonald's restaurants in Arab countries and other regions globally. It was first introduced in the Middle East and North Africa in 2003 as part of McDonald's localization strategy. The McArabia consists of two grilled chicken patties, lettuce, tomatoes, onions, and garlic sauce, wrapped in Arabic pita bread.

History

The McArabia was launched in 2003 as a response to the declining sales of McDonald's in the Middle East. The sandwich was designed to cater to local tastes, featuring traditional ingredients such as pita bread and garlic sauce. The launch of the McArabia was part of McDonald's broader strategy to adapt its menu to local cultures and tastes.

Variations

There are several variations of the McArabia available in different regions. In Pakistan, the McArabia is made with grilled chicken and a spicy sauce. In Greece, the sandwich is known as the Greek Mac and includes tzatziki sauce and cucumber. In India, the McArabia is vegetarian and made with a patty of paneer cheese.

Reception

The McArabia has been well received in the Middle East and other regions where it is available. It has been praised for its taste and for catering to local preferences. However, it has also been criticized for its high calorie content and for being part of the global spread of fast food culture.

See also

• List of McDonald's products
• Fast food in the Middle East