Grey Poupon

Grey Poupon is a brand of Dijon mustard which originated in Dijon, France. It is known for its distinctive flavor and is often associated with gourmet cooking. The mustard is made from brown mustard seeds and white wine, which gives it a unique taste compared to other types of mustard.

History

Grey Poupon was first created in 1866 when Maurice Grey, who had developed a recipe for mustard using white wine, partnered with Auguste Poupon, who had a successful mustard company. Together, they formed the Grey Poupon company in Dijon, France. The brand gained popularity in the United States in the late 20th century, particularly after a series of successful advertising campaigns in the 1980s.

Production

The production of Grey Poupon involves the use of high-quality brown mustard seeds and white wine. The seeds are finely ground and mixed with the wine to create a smooth paste. This mixture is then aged to develop its flavor. The use of white wine is a key differentiator from other mustards, which typically use vinegar.

Culinary Uses

Grey Poupon is used in a variety of culinary applications. It is a popular condiment for sandwiches and is often used in salad dressings, marinades, and sauces. Its rich flavor complements meats, cheeses, and vegetables, making it a versatile ingredient in both home and professional kitchens.

Advertising

Grey Poupon became widely recognized in the United States due to its "Pardon me, would you have any Grey Poupon?" advertising campaign. These commercials, which featured well-dressed individuals in luxury cars, emphasized the mustard's association with sophistication and high quality.

Related Pages

• Mustard (condiment)
• Dijon
• Condiment
• French cuisine

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  Grey Poupon Logo

• Grey Poupon Mustard

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  Grey Poupon