Miracle Whip

Miracle Whip

Type	Salad dressing, sandwich spread
Cookbook: Miracle Whip   Media: Miracle Whip

Miracle Whip is a salad dressing and sandwich spread manufactured by Kraft Heinz. It was developed as a less expensive alternative to mayonnaise and was first introduced at the Century of Progress World's Fair in Chicago in 1933.

History

Miracle Whip was created by Kraft as a way to offer a product that was more affordable than mayonnaise but still had a similar taste and texture. The product quickly gained popularity and became a staple in American households. It is known for its tangy flavor, which is achieved through a blend of spices, vinegar, and other ingredients.

Ingredients

The primary ingredients in Miracle Whip include soybean oil, high fructose corn syrup, vinegar, modified corn starch, egg yolks, and a blend of spices. Unlike traditional mayonnaise, which is made primarily from oil and egg yolks, Miracle Whip contains additional ingredients that give it a unique flavor and texture.

Uses

Miracle Whip is commonly used as a condiment for sandwiches, a base for salad dressings, and an ingredient in various recipes. It is often used in potato salad, coleslaw, and other salad dishes. Its distinctive taste makes it a versatile ingredient in both savory and sweet dishes.

Variants

Over the years, Kraft Heinz has introduced several variants of Miracle Whip, including:

• Miracle Whip Light
• Miracle Whip Free (fat-free)
• Miracle Whip with Olive Oil

Marketing

Miracle Whip has been marketed with various slogans over the years, including "We’re not for everyone" and "Keep an open mouth." The brand has positioned itself as a bold and distinctive alternative to mayonnaise, appealing to consumers who prefer a tangier flavor.

Controversies

Miracle Whip has been the subject of debate among consumers, with some preferring its taste over mayonnaise and others criticizing it for its use of high fructose corn syrup and other additives. Despite this, it remains a popular product in the United States and other markets.

See also

• Mayonnaise
• Kraft Heinz
• Salad dressing
• Sandwich spread