Lady's Choice

Lady's Choice is a brand of food products that is well-known in the Philippines and other parts of Southeast Asia. The brand is owned by Unilever, a multinational company that produces a wide range of consumer goods.

History

Lady's Choice was introduced in the 1950s and has since become a household name in the Philippines. The brand initially started with mayonnaise and has expanded its product line to include salad dressing, sandwich spread, and other condiments.

Products

Lady's Choice offers a variety of products, including:

• Mayonnaise: The flagship product of Lady's Choice, known for its rich and creamy texture.
• Sandwich Spread: A blend of mayonnaise and other ingredients, often used as a filling for sandwiches.
• Salad Dressing: Available in different flavors, including Caesar dressing and Thousand Island dressing.
• Cheese Spread: A spreadable cheese product that is popular for snacks and sandwiches.

Market Presence

Lady's Choice is particularly popular in the Philippines, where it holds a significant market share in the mayonnaise and sandwich spread categories. The brand is also available in other Southeast Asian countries, including Indonesia, Malaysia, and Thailand.

Advertising and Promotions

Lady's Choice has been known for its effective advertising campaigns, which often emphasize the quality and taste of its products. The brand uses various media channels, including television, radio, and social media, to reach its target audience.

Ownership

Lady's Choice is owned by Unilever, a British-Dutch multinational company that owns many other well-known brands, including Knorr, Lipton, and Dove.

See Also

• Unilever
• Mayonnaise
• Salad dressing
• Sandwich spread