Wheel (detergent)

Wheel-detergent

Wheel is a brand of detergent manufactured by Hindustan Unilever in India. It was launched in 1988 and has since become one of the leading detergent brands in the country. Wheel is known for its affordability and effectiveness in cleaning clothes, making it a popular choice among Indian households.

History[edit | edit source]

Wheel was introduced by Hindustan Unilever in 1988 as a response to the growing demand for a low-cost detergent that could cater to the needs of the Indian market. The brand quickly gained popularity due to its competitive pricing and strong marketing campaigns. Over the years, Wheel has expanded its product line to include various forms of detergents, such as powder and bar.

Product Range[edit | edit source]

Wheel offers a variety of detergent products to meet different consumer needs. The main products in the Wheel range include:

Wheel Green Bar - A detergent bar known for its strong cleaning power and pleasant fragrance.
Wheel Lemon & Orange Powder - A detergent powder that combines the cleaning power of lemons and oranges to remove tough stains and leave clothes smelling fresh.
Wheel Active Blue - A detergent powder designed to provide superior cleaning and brightness to clothes.

Marketing and Advertising[edit | edit source]

Wheel has been marketed extensively through various media channels, including television, radio, and print advertisements. The brand's advertising campaigns often emphasize the product's affordability and effectiveness in removing tough stains. Wheel has also been associated with several social initiatives, promoting cleanliness and hygiene in rural and urban areas.

Market Position[edit | edit source]

Wheel holds a significant share of the detergent market in India. Its success can be attributed to its strong brand presence, effective marketing strategies, and the ability to meet the needs of cost-conscious consumers. The brand competes with other major detergent brands such as Surf Excel, Ariel, and Tide.