Avon

Avon Products, Inc.

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Company type	Public
Traded as	NYSE: AVP
Industry	Beauty, Personal care
Founded	1886
Founder	David H. McConnell
Headquarters	London , United Kingdom
Area served	Worldwide
Key people	Angela Cretu (CEO)
Products	Cosmetics, Fragrances, Skincare, Personal care
Revenue	US$5.5 billion (2019)
Operating income	US$-170 million (2019)
Net income	US$-345 million (2019)
Total assets	US$2.9 billion (2019)
Total equity	US$1.1 billion (2019)
Number of employees	25,000 (2019)
Website	avon.com

Avon Products, Inc. is a global beauty and personal care company founded in 1886 by David H. McConnell. It is headquartered in London, United Kingdom, and operates in various countries worldwide. Avon is known for its wide range of cosmetics, fragrances, skincare, and personal care products.

History

Avon was originally named the California Perfume Company when it was founded in 1886. David H. McConnell, a traveling book salesman, started the company with the goal of offering women a way to earn an independent income. He recruited a team of women as sales representatives, who went door-to-door selling the company's perfumes.

In 1939, the company changed its name to Avon Products, Inc. The name was inspired by Shakespeare's birthplace, Stratford-upon-Avon, and was chosen to reflect the company's commitment to empowering women.

Products

Avon offers a wide range of beauty and personal care products. Its product line includes cosmetics, fragrances, skincare, and personal care items. Avon's cosmetics range includes makeup products such as foundation, lipstick, mascara, and eyeshadow. The company also offers a variety of fragrances for both men and women.

Avon's skincare products cater to different skin types and concerns. They include cleansers, moisturizers, serums, and treatments. The company also offers a range of personal care items, including bath and body products, hair care products, and oral care products.

Global Presence

Avon operates in numerous countries worldwide, with a strong presence in both developed and emerging markets. The company's products are sold through a combination of direct selling and e-commerce channels. Avon's sales representatives, known as Avon Representatives, play a crucial role in promoting and selling the company's products.

Financial Performance

In 2019, Avon reported a revenue of US$5.5 billion, a decrease from the previous year. The company's operating income was reported as US$-170 million, and its net income was US$-345 million. Avon's total assets were valued at US$2.9 billion, with an equity of US$1.1 billion. The company employed approximately 25,000 people worldwide.

Corporate Leadership

As of 2021, Angela Cretu serves as the CEO of Avon Products, Inc. She is responsible for leading the company's strategic direction and overseeing its operations globally.