Pepsi Cola

Pepsi Cola is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham, it was renamed as Pepsi-Cola in 1898 due to the digestive enzyme pepsin and kola nuts used in the recipe. The drink's name is derived from the word "dyspepsia", meaning indigestion.

History

Caleb Bradham, a pharmacist and industrialist from New Bern, North Carolina, is credited with creating the original formula for what would become Pepsi Cola in 1893. Initially, Bradham named the beverage "Brad's Drink". It was later renamed to Pepsi Cola in 1898, a reference to the digestive enzyme pepsin and kola nuts, both of which were ingredients in the original recipe.

In 1902, Bradham launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. An official patent was awarded on June 16, 1903. Bradham's company experienced continuous growth, and by 1910, Pepsi-Cola had become a nationally recognized brand.

Ingredients

The primary ingredients of Pepsi Cola are carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors. The exact formula remains a closely guarded secret.

Marketing and Advertising

Pepsi Cola has been known for its innovative and pervasive advertising. From the 1930s to the late 1950s, Pepsi Cola's slogan was "Twice as Much for a Nickel". The campaign was a direct challenge to competitor Coca-Cola and was a major factor in the company's dramatic growth during the era.

In the 1980s, Pepsi Cola launched the "Pepsi Challenge" marketing campaign where Pepsi was preferred over Coca-Cola in blind taste tests. Pepsi advertisements have featured major celebrities over the years, including Michael Jackson, Britney Spears, and Beyoncé.

See Also

• Coca-Cola
• Soft drink
• Cola wars
• PepsiCo