AppleMasters

AppleMasters was a program initiated by Apple Inc. in the mid-1990s. The program was designed to promote the use of Apple products, particularly Macintosh computers, by influential figures in various fields. The AppleMasters consisted of a group of notable individuals who were recognized for their achievements and influence in their respective fields, such as arts, sciences, education, and sports.

History

The AppleMasters program was launched in 1994 as part of Apple's marketing strategy. The aim was to leverage the popularity and influence of high-profile individuals to promote Apple products. The program was discontinued in the early 2000s.

Members

Members of the AppleMasters program were selected from a wide range of fields. They included notable figures such as Greg Norman, a professional golfer; Branford Marsalis, a jazz musician; and Richard Saul Wurman, an architect and graphic designer. These individuals were chosen for their influence and their ability to inspire others through their work and achievements.

Role and Responsibilities

The role of an AppleMaster was to promote the use of Apple products in their respective fields. They were expected to use Apple products in their professional and personal lives and to speak publicly about their experiences with these products. In return, Apple provided them with the latest Apple products and technical support.

Impact

The AppleMasters program was a unique marketing strategy that helped to increase the visibility and popularity of Apple products. By associating its products with influential figures, Apple was able to reach a wider audience and to reinforce its brand image as innovative and user-friendly.

See Also

• Apple Inc.
• Macintosh
• Marketing strategies of Apple Inc.

AppleMasters Resources
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