Juan Valdez drinks Costa Rican coffee
Juan Valdez drinks Costa Rican coffee
Juan Valdez is a fictional character who has become an iconic symbol of Colombian coffee. Created by the National Federation of Coffee Growers of Colombia in 1958, Juan Valdez is depicted as a traditional Colombian coffee farmer, or "cafetero," who personally selects and hand-picks coffee beans. The character is often accompanied by his mule, Conchita, and has been used extensively in advertising campaigns to promote Colombian coffee worldwide.
In a notable advertising campaign, Juan Valdez is shown drinking Costa Rican coffee. This campaign was designed to highlight the quality and distinctiveness of Costa Rican coffee, which is known for its rich flavor and high acidity. Costa Rican coffee is grown in the country's fertile volcanic soil, primarily in the Central Valley and Tarrazu regions, which provide ideal conditions for coffee cultivation.
Costa Rican Coffee[edit | edit source]
Costa Rican coffee is renowned for its high quality and unique flavor profile. The country's coffee industry is characterized by its commitment to sustainability and fair trade practices. Costa Rica was one of the first countries in the world to implement a system of coffee cooperatives, which help small farmers gain access to international markets and ensure fair prices for their crops.
The coffee-growing regions of Costa Rica, such as the Central Valley, Tarrazu, and Tres Rios, are known for producing beans with bright acidity, full body, and complex flavors. The volcanic soil, high altitudes, and favorable climate contribute to the exceptional quality of Costa Rican coffee.
Related Pages[edit | edit source]
- Juan Valdez
- National Federation of Coffee Growers of Colombia
- Costa Rican coffee
- Central Valley (Costa Rica)
- Tarrazu
- Tres Rios
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