Bartles & Jaymes

Bartles & Jaymes is a brand of wine coolers that was introduced by the E. & J. Gallo Winery in 1984. The brand became widely popular in the 1980s and is known for its distinctive advertising campaign featuring two elderly gentlemen, Frank Bartles and Ed Jaymes, who were portrayed as the founders of the company.

History

The E. & J. Gallo Winery, one of the largest and most well-known wineries in the United States, launched Bartles & Jaymes in response to the growing popularity of wine coolers in the early 1980s. The product was marketed as a refreshing, low-alcohol alternative to beer and other alcoholic beverages.

Advertising Campaign

The advertising campaign for Bartles & Jaymes was a significant factor in its success. The commercials featured Frank Bartles and Ed Jaymes, two fictional characters who were depicted as the creators of the wine coolers. The ads were known for their folksy, down-to-earth style and the tagline, "Thank you for your support." The characters became cultural icons, and the campaign ran for several years, contributing to the brand's popularity.

Product Line

Bartles & Jaymes offers a variety of flavors, including traditional fruit flavors such as strawberry, peach, and berry. The brand has also expanded its product line to include new and innovative flavors to cater to changing consumer preferences.

Market Impact

The introduction of Bartles & Jaymes had a significant impact on the wine cooler market. It helped to popularize the category and paved the way for other brands to enter the market. The success of Bartles & Jaymes also contributed to the growth of the E. & J. Gallo Winery and solidified its position as a leading producer of alcoholic beverages.

Cultural References

Bartles & Jaymes has been referenced in various forms of popular culture, including television shows, movies, and music. The brand's distinctive advertising campaign and memorable characters have left a lasting impression on consumers and continue to be recognized today.

See Also

• Wine cooler
• E. & J. Gallo Winery
• Alcoholic beverage
• Advertising campaign