Bartles & Jaymes
- Bartles & Jaymes
Bartles & Jaymes is a brand of wine coolers that was introduced by the E & J Gallo Winery in 1985. The brand is known for its variety of flavors and its marketing campaign featuring fictional characters Frank Bartles and Ed Jaymes.
History[edit | edit source]
Bartles & Jaymes was launched during the wine cooler craze of the 1980s. The brand quickly gained popularity due to its innovative marketing strategy and the appeal of its sweet, fruity flavors. The advertising campaign featured two elderly gentlemen, Frank Bartles and Ed Jaymes, who were portrayed as the founders of the company. Their folksy, humorous commercials became iconic and helped establish the brand's identity.
Product Range[edit | edit source]
Bartles & Jaymes offers a wide range of flavors, including traditional options like strawberry, peach, and berry, as well as more exotic blends. The brand has continued to evolve, introducing new flavors and packaging to appeal to modern consumers.
Marketing and Impact[edit | edit source]
The marketing strategy of Bartles & Jaymes was groundbreaking at the time, focusing on storytelling and character-driven advertising. This approach not only differentiated the brand from its competitors but also created a loyal customer base. The commercials featuring Bartles and Jaymes were a significant factor in the brand's success and are remembered as a classic example of effective advertising.
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
- [Official Bartles & Jaymes Website](https://www.bartlesandjaymes.com)
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