Boost (beverage)

Boost is a nutritional supplement drink, which is part of a product line that was initially introduced to the market in 1995 by Mead Johnson. Over the years, ownership of the Boost brand transitioned from Mead Johnson to Novartis in 2002 and later was acquired by Nestlé in 2007, together with the Gerber brand. The drink attracted significant media attention when a lawsuit was filed claiming Boost Plus caused priapism in a consumer.

Product	Calories	Protein	Fat	Carbohydrate
Boost Drink	240	10	4	41
Boost Breeze	160	8	0	31
Boost Plus	360	14	14	45
Boost High Protein Drink	240	15	6	33
Boost High Protein Powder	200*	13	1	36
Boost Fiber	240	10	4	42
Boost Pudding	240**	14	14	11
Boost Kid Essentials	240**	14	14	11
Per 8-oz. serving, except: Add skim milk to 8 oz., *5 oz.

Ingredients[edit | edit source]

The formulation of Boost Plus predominantly consists of ingredients commonly found in food products and various vitamins, with concentrations ranging from 3% to 100% of their recommended daily values. The Vanilla flavor, as an example, contains:

water, corn syrup solids, sugar, milk protein concentrate, canola oil, high oleic sunflower oil, calcium caseinate, sodium caseinate, corn oil, potassium citrate, magnesium chloride, and many vitamins and minerals.

Flavor Options[edit | edit source]

Boost comes in an assortment of flavors including:

Vanilla
Strawberry
Chocolate
Mocha
Rich Chocolate

Historical Transitions[edit | edit source]

The Boost brand has witnessed multiple ownership transitions:

1995: Introduced by Mead Johnson
2002: Acquired by Novartis along with Mead Johnson's adult nutrition products
2007: Sold to Nestlé alongside the Gerber brand

Controversies[edit | edit source]

In the past, Boost garnered media coverage not merely for its nutritional value but also due to legal disputes. A notable instance is the lawsuit filed against the Boost Plus variant, where a consumer alleged that the product led to priapism^[1].