Lift Plus

Lift Plus is a carbonated soft drink that is marketed as an energy drink. It is produced by The Coca-Cola Company and is primarily available in New Zealand and Australia. The drink is known for its distinctive citrus flavor and its energy-boosting properties, which are derived from its caffeine and taurine content.

History

Lift Plus was introduced in the late 1990s as part of Coca-Cola's strategy to enter the growing energy drink market. The brand quickly gained popularity due to its unique taste and effective marketing campaigns. Over the years, Lift Plus has undergone several rebranding efforts and formula adjustments to keep up with consumer preferences and market trends.

Ingredients

The primary ingredients in Lift Plus include:

• Carbonated water
• Sugar
• Citric acid
• Caffeine
• Taurine
• B vitamins
• Natural flavors

Varieties

Lift Plus is available in several varieties, each with a different flavor profile and energy content. Some of the popular variants include:

• Lift Plus Original
• Lift Plus Zero Sugar
• Lift Plus Lemon

Marketing and Distribution

Lift Plus is marketed through various channels, including television commercials, social media campaigns, and sponsorships of sports events. The drink is widely available in supermarkets, convenience stores, and vending machines across New Zealand and Australia.

Health Considerations

As with other energy drinks, Lift Plus contains high levels of caffeine and sugar, which can have adverse effects if consumed in large quantities. It is recommended to consume Lift Plus in moderation, especially for individuals sensitive to caffeine or those with underlying health conditions.

Related Pages

• Energy drink
• The Coca-Cola Company
• Caffeine
• Taurine
• Carbonated soft drink

See Also

• Red Bull
• Monster Energy
• V Energy Drink